Menu of Services
Marketing Plan and Annual Marketing Calendar
After a discussion of your current marketing methods, we will discuss new initiatives, address any missing components, then decide upon targeted strategies to move you forward and grow. The plan may include the development of an annual marking calendar, creation of templates for email marketing, and standardizing your branding for better recognition.
New Product Launch or Revitalization of Current Products
Decide on market positioning to brand your new product for success. We'll discuss your story and how it relates to your target clients. If your current product is flagging in the market, let’s rewrite how you talk about your brand!
Marketing the Experience
If you are just jumping into the experience economy, or already have existing experiential events that you already run, I will help you with a marketing plan to make it successful. Need secret shoppers to see how your guests are perceiving your tour, picnic or event? I can arrange the program as well as provide the metrics for you to improve your guests’ connection with your winery.
Wine Clubs
Set up of new wine club or list structure
Modernization of growing or unresponsive Wine Clubs
Outreach and event calendar planning
Professional Written Work
News pieces
Marketing articles
Press releases
Collateral text
Brochures, banners, rack cards, business cards