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My proven record of sales growth among a portfolio of wine country's best wineries is practical knowledge I can put to work for your expanding winery. With Direct to Consumer, Direct to Trade, Administrative and Marketing experience, I offer the whole package to help you further your growth.
~ Dawn Dolan
Marketing Plan and Annual Marketing CalendarAfter a study of your current marketing methods, we'll discuss new ideas, address any missing components, then decide upon targeted strategies to move you forward and grow. The plan may include the development of an annual marking calendar, creation of templates for email marketing, and standardizing your branding for better recognition.
New Product Launch and/or Revitalization of Current ProductsLet me help you with branding your new product and deciding on market positioning for success! Let's discuss your story and how it relates to your target clients. Jumping into the experience economy? I'll help you with the plan to make it successful. Tired products need an uplift? I can work with you to upgrade and/or reface them.
Personnel Hiring AdministrationAfter a discussion about your hiring needs, I'll put together an advertisement for you, accept intro letters and resumes on your behalf, screen each candidate, conduct initial phone interviews, and bring you the top candidates for your needs.
Time dependantIs your tasting room manager leaving and you have not found a replacement yet? I can keep your winery on track while you take the time to hire a good fit. Experienced at managing staff, inventory, events, etc. Familiarity with various POS systems such as VinNow, Vin65, Captina, Grape Gears, etc. Email platforms include Vertical Response, Mail Chimp, Constant Contact, etc. References.
PublicationsRecent Wine Industry Network Articles................................................................................... https://www.wineindustryadvisor.com/2018/02/07/engaging-consumers-digital-experience-economy https://www.wineindustryadvisor.com/2018/01/17/green-alternative-wine-packaging-trailblazer https://www.wineindustryadvisor.com/2017/12/07/wine-grape-market-trends https://www.wineindustryadvisor.com/2017/11/20/visionaries-wine-grape-irrigation-winnovation-award https://www.wineindustryadvisor.com/2017/09/25/success-three-tier-small-producer https://www.wineindustryadvisor.com/2017/09/22/new-machine-gravity-grape-sorting-challenges https://www.wineindustryadvisor.com/2017/09/19/education-evolution-north-coast-win-expo https://www.wineindustryadvisor.com/2017/07/06/dtc-winery-strategy-50-higher-growth