In my newest article, Engaging Clients Digitally in the Experience Economy, I've talked about how an offering for the experience economay can be laid out. I think what Daniel Newman stated is critical; “We no longer simply make a purchase and walk away. Consumers seek—and often expect, whether we realize it or not—additional utility from the brands we patronize." What I didn't discuss is what experiences might actually add value to your brand. I cited the example Dave Moser gave of a vineyard tour, which certainly can be appealing to clients. But what about other options? Blending seminars? Special food pairings? Critters of the Vineyard tour? Sniff It seminar?
Not in the wine industry? The same principals apply. Capitalize on what your location or business offers, think up something of interest to your current and potential clients, do your homework on costs, price it correctly for your region, and market it correctly.